You must upload a ZIP file to the application loader. How do I zip the app, and what goes into the zipped file? All the application files, like the pictures and stuff that go with it?

I think corona simulator does the zipping for you when it is compiled for release. You don't need to add any files since they are already in your project. If the corona simulator does not zip your file then you just find the directory where the simulator saves your builds to and zip it up yourself.

I think Carlos commented another post on the forum that the Simulator actually does everything for you and creates the Entitlements.plist and zip it all up. I'm not sure though.

@iscottonline,
if you get the app created after you press ⌘+B, then right click on the app and select archive, it will create a zip file which you can upload to iTunes store.

easy as that.

cheers,

?:)